In my work with senior leaders across industries, one conversation comes up again and again—especially for leaders stepping into VP or senior leadership roles for the first time.
They say:
“I know how to deliver results. I’ve built my career on execution and getting things done. But now, the expectations feel different. I’m not just leading a team; I’m expected to influence across the organization, partner with the C-suite and think far beyond my function. How do I make that leap?”
That’s what I call the growth edge—the space between where you are today and the leader you need to become to thrive at the next level.
The shift from delivering results to driving strategy can feel like stepping onto a completely different playing field. And that’s because, in many ways, it is.
At the Director level, success often comes from execution excellence—delivering projects on time, leading teams to hit targets and ensuring operational efficiency. Those skills don’t disappear at the VP level, but they become table stakes. They’re the minimum expectation, not what sets you apart.
At the VP level, the spotlight widens. Suddenly, you’re:
It’s not like there’s a playbook or checklist for this shift. No one hands you a “how to VP” manual. The roadmap is unwritten because the real growth edge isn’t about what you do—it’s about how you show up.
Your growth edge is in your how.
This is where the biggest mindset shift happens—and where many leaders get stuck.
At this level, your how matters more than your what. How you engage your peers. How you frame and communicate ideas. How you build trust across functions. How you elevate the conversations you’re in.
Your growth edge is defined by how you step into that bigger, broader, more visible leadership role. It’s less about the technical mastery that got you here and more about the leadership presence and strategic thinking that will keep you here—and help you thrive.
As I recently shared recently with a team of senior leaders, those who successfully navigate this shift do three things consistently. These aren’t just “nice to do”—they’re essential for leaders operating at the VP level and beyond.
At the operational level, it’s easy to get caught up in the what—tasks, deliverables, and updates. But senior leaders don’t need (or want) to be in the weeds. They care about the why—the business impact, the risks, the opportunities.
Every time you communicate—whether to your team, peers, or boss—ask yourself: Am I framing this conversation around why it matters? Am I connecting this work to the bigger picture?
This small shift in framing elevates your voice and positions you as a strategic partner, not just an executor.
At higher levels, the ambiguity factor skyrockets. Change happens fast, decisions are made with limited information and senior leaders often operate in gray areas. In these moments, clear communication is a superpower.
If you don’t shape the narrative, someone else will. Be intentional about how you communicate, whether it’s a status update, a team meeting, or a one-on-one with your boss. Ask yourself:
Clear, intentional communication helps you manage up and foster alignment across your peers and teams.
It’s easy to get stuck in the day-to-day grind. But the leaders who thrive at the VP level are the ones who carve out time to zoom out. They don’t just execute—they ask bigger questions:
That shift—from short-term tactics to long-term strategy—is a hallmark of leaders who own their growth edge.
The truth is, no one is going to tap you on the shoulder and say, “Here’s exactly what you need to do to succeed at this level.” The most successful leaders write their own playbook, one built on intentional leadership.
Intentional leaders know that how they show up matters as much as what they deliver.
That’s why your growth edge isn’t just a career milestone—it’s a mindset shift. It’s about owning how you show up, how you add value and how you lead when the path forward isn’t always clear.
So, I’ll ask you the same question I asked that senior leader: What’s your growth edge right now?
Maybe it’s elevating your voice in executive meetings. Maybe it’s becoming more comfortable navigating ambiguity. Or maybe it’s building stronger cross-functional relationships to drive enterprise-wide initiatives.
Wherever your edge lies, I encourage you to lean into it—intentionally. The biggest growth happens when we’re willing to step into the discomfort of not having all the answers—and lead anyway.
If you’re navigating this shift—or preparing for it—I’d love to help you explore your growth edge and build the intentional strategies to thrive. Let’s connect to discuss how executive coaching or leadership workshops can help you (or your team) make the leap.
