Unlocking the Keys to Business: 5 Lessons I’ve Learned in 5 Years

October 27, 2022
keys to business

Looking Back Over the Past 5 Years of Business Ownership

I recently read a statistic: only 50% of businesses are still operating after 5 years. So, I quickly did some math and discovered that I established my LLC and took my first client after leaving the corporate world in 2017. Looks like I’m officially five years in – I made it!

My passion for leadership development began in my work at Catalina, and after some life-changing events, I left 70-hour work weeks to follow that passion. I knew I wanted more autonomy, flexibility, and fulfillment, and I wanted to make an even bigger impact. I wanted to take my experience and share it with other grow-minded leaders. So I started my company, named White Cap Coaching with inspiration from my kids (representing the things we love to do as a family – be on the water and in the mountains) and grew it from the ground up. 

The topic of leadership resonated with me so much I wrote an entire book about it – Lead with Heart & Leave a Legacy.

And over the past 5 years, I’ve led my company through multiple evolutions. I’ve refined my messaging, impact, and moved from what I knew – traditional corporate speak (the male CEOs I worked with and for over the years taught me well!) – to a more authentic, relatable and intentional message. Now, my messaging matches my experiences and, most importantly, the unique and meaningful value and service that only I can provide to my amazing clients. 

Learning the Keys to Business

I cannot believe it has been 5 years already! I have connected with so many wonderful, intentional leaders and learned so much from them, and I’ve practiced specific strategies for success to help me stay focused and set me up for success

As a solopreneur with a mission to support leaders as they define their own legacy of leadership for a happy, successful, and fulfilling life and career, I’ve learned quite a few things along the way. And today, I’d love to share the 5 keys to business that I’ve unlocked at this point in my business.

1. Show up for the right reasons – and do so unapologetically

In the early days, I was caught in the trap of looking at others who were further along their path. I thought if I emulated what I saw them doing, it would accelerate my success. 

But the truth is that comparing yourself to others knocks you off track from your true purpose. Comparison is the fastest way to forget the reason you started your business to begin with.

For me, it was to help leaders find simplicity in the complex and to be in service to them to find fulfillment, meaning & impact in their roles as leaders and in their lives as beautiful, whole people. Comparison can be evil. I learned that the faster path to success happened when I wasn’t worried about what others thought, or how others perceive me. I learned to practice finding inspiration in others’ successes while staying aligned to the path I was on without any apology for it. 

2. Progress not perfection 

I quickly realized that if I spent too much time trying to perfect what I was working on, I would never move forward. My business has changed in mind blowing ways since it began. 

Over the years, I’ve changed my:

  • Brand look and feel… 3 times
  • Audience – refining who I serve and who I talk to
  • Message – updating and clarifying my messaging as I learn and grow
  • Work – shifting how I show up and how I help leaders

Trying to perfect everything was a distraction from the true work I needed to do. Instead of creating something perfect, stay in motion and keep moving forward – refining and improving as you go.

3. One of my favorite keys to business? Find ease… not easy 

Starting your own business, especially as a solopreneur, requires a lot. The path will never be easy, but it can involve more ease. 

I was working 70 hours a week in the corporate world, and I easily carried that bad habit into my new business at first. But I had to remind myself that I started this business to be different, to enjoy my work, to have more time and freedom.

Starting your own business isn’t easy but there should be some ease associated. Once I figured out how to stay in flow and connected to the work that I was doing and the impact I was making, I felt a lot more ease. It was also important that I operated in alignment, modeling what I was teaching my clients in my own work and business.

4. Intention in all you do 

Intention is a huge reason my business has thrived for five years! In my work, intention shows up in every aspect of what I do: 

  • Intentional action looks like taking purposeful, meaningful steps toward something important each day.
  • Intentional learning is all about staying curious & learning from my clients and welcoming in new information. 
  • Intentional listening involves building my awareness of how others are responding and how I am reacting. 

Showing up with intention helps me stay in alignment, be flexible with my work, and know when to pivot. 

5. Celebrating your wins is one of the most surprising keys to business 

This month as I celebrate my 5 years in business, I am privileged to gather with clients, colleagues, and friends to celebrate this accomplishment and thank those who supported me along the way. 

The journey has not always been easy, there have been many ups and downs (including a significant health scare!) but starting my own business and following my passion has been one of the biggest wins of all. Over the past 5 years, whenever work became stressful and busy or something did not go my way, I often forgot to count the wins. 

But celebrating even the small wins matters. All of those tiny victories have contributed to my overall success – helping me become a better leader and entrepreneur. 

My journey to unlocking the keys to business

I started my business journey investing 25 years in the same company, learning 7 leadership lessons.

And now 5 years into my business as a solopreneur, I’m sharing the 5 keys to business I’ve discovered so far.

These milestones are the perfect opportunity to reflect on my experience and share all I’ve learned. 

I’m endlessly grateful for the people I’ve met, the leaders I’ve coached, the lives I’ve changed, and the business I’ve created. Cheers to the next five years as a small business owner!

Tricia Manning © 2022 All Rights Reserved.
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